Market - Online Shopping
Market, the e-commerce platform, offers a wide range of consumer products, including sports and entertainment goods, electronics, groceries, personal care items, and digital products. It also features a return option and express delivery service.
Mobile App Design
2021 | 4 months
E-commerce
UX/UI Design | Develop a Mobile Application
Role
UX/UI Design
Tools
Figma
Challenge
Language Barrier: The platform was primarily in Arabic, a language unfamiliar to the design team. This presented a significant challenge in understanding the nuances of the user interface and ensuring that the design was culturally appropriate and functional.
Complex Design Requirements: The design of The Market app was notably complex and busy, similar to Amazon’s interface. This complexity required careful consideration to balance functionality and user experience, making the design process more demanding.
Multi-Platform Scalability: The app needed to be scalable across various platforms and systems, adding another layer of complexity. Ensuring a consistent user experience across different devices and operating systems required meticulous design and testing.
Process
Research and Planning: I worked closely with the client to understand their specific needs and preferences, using the Noon store app as a reference point.
Design Development: I developed wireframes to outline the app’s structure and layout, focusing on navigation and functionality. Interactive prototypes were created to visualize the user flow and gather feedback from stakeholders and potential users. The user interface was designed with careful attention to the app’s complex and busy nature, emphasizing a visually appealing yet functional design capable of managing a large amount of content.
Information Architecture: In the "The Market" mobile app project, information architecture involved structuring and organizing the app’s content and features to ensure intuitive navigation and usability. This process included defining the hierarchy of information, designing the layout of screens and menus, and establishing clear pathways for users to access various functionalities. The goal was to create a coherent and user-friendly experience by arranging complex and extensive content in a way that allowed users to easily find and interact with different sections of the app.
Conclusion
The Market mobile app project was a significant challenge that provided deep insights into complex design requirements and multi-platform scalability. It demonstrated the ability to adapt to language and cultural barriers while delivering a user-centric solution. The experience gained from this project has further strengthened expertise in creating comprehensive and adaptable mobile applications.